Herb Connolly Chevrolet is proud to report how Chevrolet is doing their part on World Cancer Day! The Detroit News published the following article:
“Facebook and Twitter users who change their profile pictures to purple on the social media sites can help raise money for the American Cancer Society, General Motors Co.’s Chevrolet brand said Monday.
Chevrolet said it will donate $1 for each Facebook and Twitter user who changes his or her profile to purple, the color of cancer survival. GM’s largest brand said it would donate up to $1 million through the effort, which coincides with World Cancer Day on Feb. 4.
Funds raised will help the society’s Road to Recovery program that provides cancer patients transportation to and from treatment.
“The Purple Roads initiative will drive awareness and support for the Road to Recovery program, which means more survivors,” said Paul Edwards, U.S. vice president of Chevrolet marketing, in a statement. “We hope at least 1 million people will help celebrate survivors and the people who support them by joining Chevrolet in the Purple Your Profile movement for World Cancer Day.”
Details are on the Web at chevy.com/purpleroads.
From The Detroit News: http://www.detroitnews.com/article/20140127/AUTO0103/301270085#ixzz2sHsvUiNr
Action is the strongest way to improve the lives of those with cancer today and help find cures to end the disease tomorrow. Help us here at Herb Connolly Chevrolet finish the fight and purple your profile now!
You can follow any responses to this entry through the RSS 2.0 Both comments and pings are currently closed.