In September, Adam and Doug Connolly were invited to the 2010 Hyundai Dealers Convention in Korea. The purpose of the trip was for dealers to gain a better understanding and appreciation of the parent company Hyundai Motor Corporation which works in conjunction with it’s American counterpart, Hyundai Motor America. The Connolly brothers jumped on the … Read more →
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In September, Adam and Doug Connolly were invited to the 2010 Hyundai Dealers Convention in Korea. The purpose of the trip was for dealers to gain a better understanding and appreciation of the parent company Hyundai Motor Corporation which works in conjunction with it’s American counterpart, Hyundai Motor America. The Connolly brothers jumped on the opportunity to visit this part of eastern Asia they had never been before, and get to see where the cars they sell are designed and produced. It was a once-in-a-lifetime adventure, so read on to see photos and hear about what they saw and learned!
Hyundai Motor Corporation is a very big company in Korea. Hyundai is a conglomerate not only involved in the Auto industry but in Steel manufacturing, Ship building, Construction, Heavy Duty equipment, Hotels, gas stations, and more. They have a huge presence worldwide and are not only in North and South America and Europe but have expanded to India, China and Russia to name a few.

Adam says “We arrived into Seoul on Mon. September 13th. After some time to adjust to the time change (13 hours ahead of our current eastern standard time!) we were invited to the Hyundai Headquarters in Seoul. At this briefing we toured the Headquarters and were briefed on the history of Hyundai taking us to the current time, corporate outlook, company philosophy and future goals. They are a very “driven” company. They have made tremendous strides in product quality over the last few years.”
“From there we went to their Research and Development Center in Namyang on Tuesday. It was here we were able to see what they do in research and development from taking a product from idea to reality. We also were able to test drive their newest entry into the North American market, the luxury Equus sedan. We also witnessed an actual crash test in an all new Hybrid Sonata and how safe the vehicle is.”
“On Wednesday we visited the Hyundai Steel factory in Dangjin. This plant is extremely ecologically friendly (so is Hyundai’s whole company) with some of the latest environmental friendly fail-safe’s. This was really neat in seeing how the steel is created from Iron ore and eventually processed to
steel ready for automobile assembly. Hyundai is going to triple it’s ability to produce steel by 2015. I don’t think there are many car companies that produce their own steel!”
“After the steel tour Thursday we got to go to the Aslan Plant Tour where they build the Sonata and Azera (named Grandeur in the Korean domestic market) starting with how they “stamp” the steel into automotive parts down to the final roll off, of the completed vehicle. Amazing how much Robotics (also a huge Hyundai initiative) or Robots play a role in assembly.”
They also got to check out some local tourist attractions including the Jeju folk village, Seongsan Sun Rising Peak, Namsan Tower, In-Sa Dong shopping area, and took a tour of the beautiful Gyungbok Palace.

Adam also reports, “From a local standpoint Hyundai will begin building Elantra in the United states end of this year. So in 2011 we will have the Hyundai Sonata and Elantra built in Alabama while the Sonata is built in GA. 300 – 400k units of production of those models will be assembled here in the U.S. You could have more than 50% of all Hyundai’s sold here in the U.S. being built here in the U.S.”
Thanks for sharing this incredible experience with us Adam and Doug!
